Amazon Appstore
EU Multi-factor Authentication (MFA)

Role
Led product design for the EU MFA requirement across Appstore transaction workflows on Android / Fire devices and Amazon.com.

Problem
Design a compliant authentication experience across a complex ecosystem of purchase and verification flows without adding unnecessary customer friction.

Approach
Defined the experience strategy for inbound and outbound authentication flows, aligned design and implementation across platforms, and translated regulatory and product requirements into clear user experiences.

Impact
Enabled regulatory compliance across 60+ transaction workflows through a scalable MFA experience for a complex cross-platform ecosystem.

Services: Strategy, UX, UI, IxD
Tools: InDesign, Sketch, Axure
Devices / platform: Fire Tablet, Fire TV, Amazon.com