Amazon GameOn
API Integration

Role
Led UX strategy, product discovery, user research, and game design for Amazon GameOn API integration.

Problem
Assess whether players would understand, trust, and engage with a competitive mobile gameplay model tied to real-world prizes.

Approach
Used Amazon MTurk and lean UX research to validate product fit, uncover user concerns, and inform feature direction.

Impact
Generated research-backed insights that shaped product features and experience design for Beta launch.

Services: Strategy, UX, UI, IxD, VD, IA

Tools: InDesign, Sketch, MTurk